Are you a paid media expert who lives and breathes campaign performance? We're looking for a Paid Media Specialist to join a growing in-house team and drive results across digital channels in the ANZ region.

We're after a true specialist, someone whose recent experience is 100% focused on performance marketing across Google Ads, Microsoft Ads, Meta, LinkedIn, and Programmatic platforms. If you're passionate about delivering ROI, know your way around conversion tracking and analytics, and love optimising every cent of ad spend, you’ll thrive here.

You'll play a key role in the hands-on planning, implementation, and optimisation of paid media campaigns for a portfolio of B2B brands. Reporting to the Paid Media Manager, you’ll be responsible for executing full-funnel campaigns that drive lead generation, deliver ROI, and scale business growth across Australia and New Zealand.

What you'll be doing:

Campaign Development & Execution

• Launch and manage paid campaigns across Google Ads, Meta Ads, and LinkedIn
• Write high-converting ad copy, test variations, and optimise assets to meet performance benchmarks
• Conduct detailed audience targeting and keyword research
• Monitor campaign pacing and ensure alignment with wider brand goals

Performance Optimisation

• Run A/B tests across ads, copy, landing pages, and creative
• Analyse campaign results and continuously improve performance against key KPIs
• Use tools like Google Tag Manager, Google Ads Editor, GA4, SA360, and more to fine-tune performance
• Conduct competitor analysis to safeguard market share and uncover new opportunities

Budget Management & Reporting

• Support budget allocation and daily tracking to maximise campaign impact
• Flag pacing issues, recommend reallocations, and support monthly budget reviews
• Report on campaign performance with insights, trends, and opportunities

Cross-Team Collaboration

• Work closely with the Paid Media Manager and internal stakeholders (brand, content, and marketing teams) to align campaign activity with business goals
• Share performance learnings and contribute to a culture of testing, learning, and improvement

Who You Are

• 4+ years of experience in hands-on paid media roles (agency or in-house)
• Strong track record in managing performance-driven campaigns across search, social, and programmatic
• Deep platform expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and ideally tools like SA360, DV360, and The Trade Desk
• Skilled in conversion tracking setup, UTM tagging, data feeds, and analytics (GA4 experience is a plus)
• Confident in B2B lead gen strategy, campaign optimisation, and budget management
• Analytical and detail-oriented, with a passion for using data to improve performance
• A natural collaborator who thrives under pressure and enjoys working in fast-paced, high-growth environments

Ready to Make an Impact?
This is your chance to be part of a digital transformation—transitioning from agency-led campaigns to a high-performing in-house function. You’ll be recognised for your impact, supported by a global digital team, and set up for long-term success.

For more information or the full position description, reach out to Stephanie.James@troocoo.com